Punja & Sons Limited
A recipe for export success
The late Punja Kara was undoubtedly one of Fiji’s most established and successful entrepreneurs. The company he founded in 1985, Punja and Sons Limited, is today one of the largest privately-owned companies in the South Pacific, today employing over 800 people.
Based in Lautoka, the Punjas group of companies manufacture, market and distribute a selection of foods, beverages and other consumer goods throughout the Pacific Islands and to New Zealand and Australia. Its products include oils, rice, spices, bread wraps, crackers, tea, and beauty and household products.
The company also has its own design, printing and packaging operations and represents numerous internationally-renowned brands in the South Pacific, including Anchor, Coca Cola, Goodman Fielder and Nestle. The company continues to develop new products and form partnerships with other organisations around the globe.
Many Punja products have established a loyal following throughout Fiji and beyond, including their Indian-style roti, which is used and endorsed by chefs at some of Fiji’s leading resorts. Their ‘Ocean Soaps’ range of beauty and household products, made with coconut oil have natural cleansing and therapeutic qualities and are hugely popular natural and eco-friendly conscious consumers.
Punja’s marketing and business development manager Bruce Mackenzie attributes the company’s success to its commitment to the people it deals with and its focus on quality and innovation.
“Punja Kara was an incredibly kind man with a deep respect for the wellbeing of others. His legacy still informs what we do today,” Bruce says.
Numerous members of the Punja family are still involved with the business, although they are now joined by experts from Fiji and abroad.
“We invest a lot in research, development and quality control and have established ourselves as one of the leading and most reputable distribution companies in the Pacific. We’re committed to providing quality products which accord with our business, social and environmental principles,” he says.
While international in scale, Punjas continues to lend strong support to the Fijian community. Its signature charitable trust has contributed to numerous programmes and projects, including the Foundation for Rural Integrated Enterprises & Development (FRIEND), a Lautoka-based NGO which helps underprivileged rural people to develop sustainable income sources.
“We realise how important it is, as an established corporate citizen, to play a key role in the development of the nation’s economy while also helping to sustain the livelihood of local communities,” Bruce says.
Chief Executives / Directors:
Contact Email Address:
63 Vitogo Parade, Lautoka, Fiji
31 Ha Crescent, Wiri, Manukau 2104, Auckland, New Zealand
PO Box 125
Ph: +679 666 1633 or New Zealand +64 9 279 8894
Fax: +679 666 3039
Distributors / StockistsOpen
New World Supermarkets and superettes,
Food For Less,
New Lynn & Otahuhu,